Press & Media Kit

Ian Gareth Hadfield has spent nearly four decades on every side of South Africa’s entertainment industry, building, booking and shaping the careers of models, actors and on-screen talent across the country and beyond.

His journey began in the late 1980s in Durban, where, as a working performer, he was drawn to the business side of show business. By the early 1990s he had joined GAPA Model Agency in Johannesburg, and he has since worked with some of the country’s most respected agencies, including Tribe Model Management, Bluestar Actor’s Agency, D & A Model Agency and Arte Viva Management in Cape Town, where he oversaw the acting board and music marketing division. He also completed an internship at Models 1 in London.

Ian has placed talent on international productions such as Beast, The Widow and Classified, booked campaigns for Gillette, Coca-Cola and Smirnoff, and produced more than 400 runway shows. A certified Life Coach and NLP Practitioner, he believes professionalism and humanity belong at the centre of the industry.

“This industry runs on relationships, not chaos. Talent may be the face of the show, but bookers are its backbone.”

Today, through Anthem Creative Agency, Ian represents working actors and presenters, trains the next generation through the Becoming an Actor screen acting course, and is the author of the book of the same name.