Anthem Talent (Pty) Ltd, trading as Anthem Creative Agency ("Anthem", "we", "us", or "our"), is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect the personal information of people who interact with anthemcreativeagency.com — including talent applicants, enrolled course students, and anyone who contacts us or browses the roster.
This policy is governed by the Protection of Personal Information Act 4 of 2013 (POPIA), South Africa's primary data protection legislation. By using this website, you acknowledge that you have read and understood this policy.
Who is responsible for your data?
Anthem Talent (Pty) Ltd is the Responsible Party as defined in POPIA. Our designated Information Officer is Ian Hadfield, who can be reached at privacy@anthemcreativeagency.com.
What we collect depends on how you interact with the site:
This is a lightweight screening form — submitting it does not create a representation agreement. If we invite you to an agency meeting and proceed to signing, we collect a much fuller profile together with you at that stage (including sensitive information such as ID/passport numbers and banking details, handled separately and restricted to Ian's access only).
We use your personal information only for the following purposes:
We do not use your information for automated decision-making that produces legal effects without human review, and we do not sell or rent your personal information to any third party.
Under POPIA, we process your personal information on the following grounds:
We only share your information with third parties where necessary to deliver our services, and never for marketing purposes without your explicit consent.
Once you're a signed member of the roster, we share profile information (name, headshots, showreel, relevant skills) with casting directors and production companies for the purpose of submitting you for opportunities.
We may disclose personal information where required to do so by law, court order, or government authority.
Your personal information is stored and processed by service providers in the United States (Airtable and Netlify). Under POPIA Section 72, we may only transfer personal information across borders where the recipient country provides an adequate level of protection, or where appropriate safeguards are in place. Both Airtable and Netlify operate under Data Processing Agreements including Standard Contractual Clauses. By using this site, you consent to this transfer on that basis.
When retention periods expire, personal information is securely deleted or anonymised.
You have the following rights with respect to your personal information:
Request a copy of all personal information we hold about you.
Request that inaccurate or incomplete information be corrected.
Request that your personal information be deleted, subject to legal retention requirements.
Object to processing for specific purposes, including direct marketing.
Withdraw consent at any time; this doesn't affect prior lawful processing.
Lodge a complaint with the South African Information Regulator.
To exercise any of these rights, contact our Information Officer at privacy@anthemcreativeagency.com. We will respond within 30 days. You may also contact the Information Regulator of South Africa directly at inforeg@justice.gov.za.
In the event of a data breach likely to harm your interests, we will notify you and the Information Regulator as soon as reasonably possible, and no later than 72 hours after becoming aware of the breach.
This website does not use advertising cookies or third-party tracking technologies. Any session data used by our forms exists only in your browser while you're filling them in and is not persisted after submission.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of this website after any changes constitutes acceptance of the updated policy.
For any privacy-related queries, requests, or complaints, please contact our Information Officer: